Meet the Team

My mom was an actress and my dad was an engineer. They taught me to appreciate both analytical and creative thinking. When I began college, I wanted to pursue filmmaking and acting, thanks to my mom's influence. However, my dad objected, wanting me to study engineering. I disliked science and math because I believed they only had one right answer.

Somehow I was led towards advertising, where objective data influenced subjective insights and sparked innovative, creative concepts. Advertising allowed me to combine my parents' influences - blending art and science. I've spent the past 20 years exploring design, storytelling, insights, ideas, data analysis, and persuasive communication in advertising.

Now, my greatest joy is helping others discover what took me two decades to learn. I want to share my knowledge in a way that empowers those who hold misconceptions about creativity and science. Together, we can develop unique solutions and unleash our creative potential.