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CREATIVE THINKING & CONCEPTING IN ADVERTISING.
Every person has the potential to be creative. You, your friends, and even your frenemies. The problem is most people don’t fully grasp their own ability. Inspired by thought leaders like Sir Ken Robinson, designers like Stefan Sagmeister, writers like Tim Riley, and all the advertising creatives that established this beautiful profession, this book dispels the myths about limited creativity, and walks you through a personal journey to discover how personality, problem-defining, and processes can help you be more creative. This book then takes aspiring creatives by the hand and shows them how to create that ass-kicking concepts using basic art and copy skills.
Unlike other books, this blends academic and scientific research to better help you understand not just how to do something, but why it works.